Achievements: Media Sector
A £25 M prestigious UK based engineering company in the broadcast sector faced nearly zero growth in global revenue. Management of the company put most resources into product design but even the newest products did not significantly increase their revenue.
In a product oriented company with a tradition “to do things our way” Cohen & Simons proposed to run a trial in the Spanish market, a market that was already given up as it was considered to be very difficult and could only produce a marginal revenue.
The company was helped to understand that client delivery is more important today than having a good product. Revenue oriented processes were established between people in the market and HQ in the UK. These processes had more impact on the business than all investments in product updates combined.
After 6 months, revenue growth in Spain started to grow at 200% per year.
Trials based on the Spanish solution were implemented in other countries and gave substantial growth. Venture Capital firms started to see value and invested in company to secure further growth.